World Wildlife Fond

NGO overview

World Wildlife Foundation is a nonprofit organisation that works to protect nature and life on earth.

Who is World Wildlife Fond

World Wildlife Foundation was founded 60 years ago and it has grown so much since then. The foundation now proceeds to do work in more than a 100 countries and have a supporters base with more than 5 million people in it.

They have six focus areas: forests, marine, freshwater, wildlife, food and climate. They focus on preserving and protecting nature while also recognising that climate change is what leads to droughts, flooding, deforestation, loss of biodiversity etc.

They protect nature so it can provide for all living things, including humans, in the future too.

Official mission World Wildlife Fond

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth

International information

World Wildlife Fond International history

  • 1961 : World Wildlife Foundation was founded.
    Prince Phillip, the Duke of Edinburgh, becomes President of the British National Appeal – which was also the fist national branch.
    The U.S. Appeal was also opened.
    The big panda becomes the logo of WWF.
    In the first year they approve 5 projects.
  • 1973 : WWF hires their first scientist, Thomas E. Lovejoy.
    WWF starts to not only focus on species-related conservation project, but also on protecting habitats by establishing national parks and nature reserves.
  • 1974 : WWF starts to award an annual 50,000 dollars Getty Prize for outstanding contributions to wildlife conservation. In 1999 the prize increases to a 100,000 dollars – and it begins to focus on the education of future conservationists.
  • 1990: The World Wildlife Foundation and the Conservation Foundation merged.
  • 2005: WWF’s Board of Directors adopts a 10-year goal: to measurably conserve 15 to 20 of the world’s most important ecoregions, while transforming markets, policies, and institutions in order to reduce threats to these places and the diversity of life on Earth.
  • 2006: They engage with Wal-Mart on sustainability efforts.
  • 2007: WWF announce a partnership with coca-cola for 20 million dollars focusing on seven important river basins, global supply chains and water use efficiency in its bottling plants.
  • 2015: over a million people sign a WWF petition to stop the slaughter of elephants in september

Positive controverses international

  • The first international president og WWF was Prince Bernahrd of the Netherlands, and he started a fund that could help finance WWF, called “the 1001: A nature trust”. The WWF has never giving up the names of the people in the fund, but some of its members are elitist men that do suspicious things for a living. This include people that work with organised crimes, environmentally destructive development and corrupt African politicians. Prince Bernhard was also a member of this club.
  • WWF was also accused of funding guards who tortured and killed innocent people. The organisation was accused of supporting anti-poaching units that have attacked, sexually assaulted, killed and shot villagers in Africa and Asia. It is also said that they supported paramilitary forces with salaries, supplies and training while funding raids on villages. The organisation took the claims seriously and launched an investigation on themselves. The review cleared WWF, but criticised them for serious oversights in their work. The staff was criticised for not intervening although they were aware that violations were committed by rangers.
  • A former employee wrote a book where he said that WWF provides lobbying and practical help for trophy hunting. Later the WWF has made it clear on their website that they do not support trophy hunting.

Northworthy international results

The World Wildlife Fund has had many achievements in their now 60 years. Here are some of them:

  • 1973 : WWF grants $38,000 to the Smithsonian Institution to study the tiger population of the Chitwan Sanctuary in Nepal. This allowed scientists to use radio tracking devices for the first time successfully.
  • 1986 : WWF helps create the first national park in Bhutan by transforming the Manas Wildlife Sanctuary.
  • 1993 : WWF completes a 19 million dollars debt-for-nature swap in the Phillipines – the largest of such swaps ever undertaken by a nongovernmental organization.
  • 2003 : WWF worked for three years to ensure that the 1.7 million acre Chandless State Park was created in the Brazilian Amazon.
  • 2016 : WWF and Global Tiger Forum announce that for the first time in over a 100 years the number of wild tigers have increased.

How can you help?

If you want to find out more, you can also use the overview of UK based NGOs, where organizations working on similar topics are listed.


WWF website: worldwildlife

Panda website: wwf

Nature trust: en

The guardian: theguardian

The guardian 2: theguardian

Trophy hunts: conservationaction

Review: wwfasia

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